Built for founders who ship. The first place to look when you wake up and ask what to do today to grow this thing. Newsjacks, journalist replies, podcasters booking guests, web-show host invites — drafted, never auto-sent.
Free plan available. No card required. Switch Dens anytime.
You quit a comfortable job to build something. The site is up. The first ten customers came from your network. You are now staring at month nine with the realization that another ten will not arrive the same way. You need press, podcasters, and visibility that compounds. You do not have ten thousand a month to spend on a PR agency. The Founder Den is the daily move you make instead.
The Den watches the seventy-or-so journalists, podcasters, and beat writers whose coverage maps your space. Every morning you see who covered an adjacent story yesterday and what angle you fit. Three drafted pitches sit ready. You read, tweak, send. Twenty minutes total. Then you go ship product.
You have product-market fit. You have ARR climbing past one million. You have a small team and a runway clock. Investors are paying attention. So is your ICP. So are competitors who will copy what works. You need to dominate the narrative around your category before someone else does.
The Den tracks LLM citations on your category, podcast guests pitching themselves on your topic, and the journalists assembling year-end roundups for your space. It also watches the founders one cohort ahead of you — what they got covered for, where they showed up, what worked. Every signal becomes a drafted move.
You are no longer a solopreneur. You have payroll. You have customers who depend on the lights staying on. Marketing got handed to a part-time contractor. Your visibility motion is held together with hope. Meanwhile your competitor just got featured in TechCrunch.
The Den is where you reclaim ten minutes a day to run the visibility motion yourself. Not because it is a fun side activity, but because no contractor will ever care as much as you do, and the Den makes it possible to participate without spending two hours assembling pitch lists.
Last time you spent year one writing on Medium and year two confused why nobody read it. This time you want a system. You want to know which podcasters have your buyer in their audience, which journalists actually reply, which newsjack patterns convert browsers to customers in your category specifically.
The Den treats your prior shipped work as input — your previous bylines, podcasts, talks all flow into the launch-readiness score and the warm-intro mapper. Year one this time looks like year three did last time.
Four ALPS widgets refresh daily. Every item lands as a drafted action you decide on. Nothing is auto-sent.
Monday morning you open the Den at 6:30 with coffee. The Launch Readiness Score moved up two points over the weekend — a backlink from a Substack writer covering your category. Three newsjacks sit at the top. Two are stretches. One fits exactly: a competitor announced a feature you shipped four months ago, and a journalist covered it. You spend eight minutes reading the drafted angle, swap two sentences for your own, send. Total time so far: fifteen minutes.
Tuesday a podcaster you pitched three weeks ago replies. The Den's Past-Pitched panel shows the original draft, the publication date of the host's most recent guest episode, and the three buyer-segment overlaps the host's audience matches. You confirm the slot, schedule the recording. Five minutes.
Wednesday your peer comparison panel updates. Two founders running companies one cohort ahead of you both got featured this week — one in a TechCrunch round-up, one on a podcast you have been wanting to crack. The Den shows you the angle each used. You add both to your drafted-pitches queue for next week.
Thursday is product day. You skip the Den. The Den waits. Nothing decays.
Friday morning you scan one more time. A web-show host on your shortlist just published an episode with three founders in your space — a direct competitor among them. The Den drafted a follow-up that positions your angle without trashing the competitor. You send it. Then you close the laptop and walk out into the weekend.
Across the week you spent under an hour in the Den. You sent six drafted pitches. Two will reply. One will lead to a booked slot. That is the cadence the Den is calibrated for — sustainable, compounding, never frantic.
Most founders wake up, open Twitter, doomscroll for forty minutes, and end up no more visible than they were the night before. The Den replaces that hour with one specific list: who to reach today, why, and a draft to make it ten minutes of work instead of three hours of staring.
Hiring a generalist PR agency for ten thousand a month is the most expensive way to learn that nobody can pitch your story better than you can. The Den teaches you to run the motion yourself, in twenty minutes a day, with the kind of beat-specific intelligence agencies charge twenty times as much for.
Founders chase show count instead of audience fit. They go on the podcast with the biggest download number and never trace a single customer back to it. The Den ranks shows by buyer overlap, not by vanity metric. The hosts who actually move your number get prioritized.
You shipped one big launch. The press cycle ended. Now you are quiet for six months. The Den keeps the visibility motion running between launches. Smaller stories. Smaller cycles. But always something. The cumulative effect is the difference between a founder who is remembered and one who fades.
A typical retainer with a generalist PR agency starts at eight to fifteen thousand a month and bills you for a junior associate's hours. The associate pitches your story to a list assembled the same way they assembled it for the last twelve clients. The Founder Den gives you the same beat-mapped journalist coverage at less than a hundredth the cost, with the catch that you do the sending. For a founder who already has the voice, the trade is obvious. For a founder who needs the agency to also write, the agency wins — but most founders already have the voice and just need the targeting.
HARO and similar query services force the founder to wait for journalists to ask. The Den runs in the opposite direction — it watches what journalists are already covering and surfaces the moment your story fits their next piece. You can use both. Most founders find the Den finds higher-fit opportunities four to one because it triangulates on beat coverage rather than open queries, and HARO has become noisy enough that responses are increasingly ignored.
Brandwatch, Meltwater, Brand24, and Mention are designed for enterprise marketing teams who want to count their mentions. The Founder Den is designed for one founder who wants the next move. We share underlying scanning infrastructure with those tools, but everything above the data layer is different — peer-comparison panels keyed to founder cohort, drafted next-action queue, podcast audience-buyer scoring, launch-readiness gap analysis. None of those exist in a generic listening dashboard because their buyer is a marketing manager, not a founder.
The Pro tier covers a single founder running their own visibility motion. The Agency tier covers up to ten founder accounts under one operator — typical for chiefs of staff, fractional CMOs, and small agencies that handle visibility for portfolio companies. Both tiers include the full Den, the four daily widgets, the launch-readiness score, peer comparison, drafted pitches, and the cohort-tuned signal stream.
The free plan gives you the Den read-only with a daily limit on drafted-action generation, which is enough to test the cadence and feel the morning before committing.
A second-time SaaS founder building a developer-tool company hits month four post-launch with twenty-seven customers and stalled press. She opens the Founder Den. The launch-readiness gap surfaces three areas: zero podcast appearances in her category, weak GitHub-discoverability signal, and an absent founder-voice on the three Substacks her ICP reads. The Den queues twelve podcaster pitches over six weeks, drafts three Substack reply-comments per week, and surfaces two newsjacks tied to a Google announcement that intersects her category. By month seven she has booked four podcast appearances, two of them on shows whose audience overlaps her ICP at sixty percent. Customer count climbs to eighty-three. Three came directly from podcast attribution; the rest came from the cumulative visibility lift. The Den did not write the pitches, find the journalists, or close the customers — she did. The Den made it possible to do all that in twenty minutes a day instead of six hours a week she did not have.
Sign up free. Pick the Founder Den as your first Den. Connect your site, your LinkedIn, and your founder voice samples. The Den hydrates with cohort data in about an hour and starts surfacing drafted moves the next morning.
You can switch Dens any time. Your data follows you. Pro tier supports two active Dens at once, which matters if you also wear another hat — many founders also run the Speaker Den or Author Den alongside.
The Den surfaces the journalists who covered your space yesterday, the podcasters booking guests this month, the web-shows looking for founder guests, and the newsjack opportunities that fit your launch arc. Every item lands as a drafted action you can review, edit, or skip — never auto-sent.
Solopreneurs at zero to two million in annual revenue, SaaS founders before their Series A, and small-company CEOs running teams of three to twenty-five people. The work pattern matters more than the title — if you wake up and ask what to do today to grow this thing, the Den is built for that.
No. Social listening tools show you mentions and stop. The Founder Den shows you the next move — the journalist whose beat overlaps your launch, the podcaster whose audience matches your buyer, the web-show that just opened a guest slot. Mentions are an input. The Den's output is your morning to-do list.
You need a website and a thirty-second pitch. From there the Den calibrates. Pre-launch founders get launch-readiness emphasis. Post-launch founders get press cadence emphasis. Year-three founders get peer comparison and authority-asset emphasis. The widgets stay the same. The weights shift.
PR agencies pitch on your behalf and bill ten thousand a month minimum. HARO and similar query-services force you to wait for journalists to ask. The Founder Den runs the other direction — it watches the journalists and podcasters who already cover your space, and surfaces the moment your story fits their next piece.
Switch your brand-of-record in settings and the cohort, peer comparisons, and signal targets re-tune in a day. Your data follows you. We do not delete your history when you pivot — we annotate it.
Yes. The Agency tier at four hundred ninety-nine dollars per month supports running founder accounts for clients with white-label reports. Each client gets their own Den view. You orchestrate.