Type your team's LinkedIn URLs, upload photos, pick a template. Get the About page customers actually read — plus five distribution variants. One set of inputs, six places it shows up.
"We've been building things since we were kids. Sara shipped her first iOS app at 14. Ben rebuilt his school's intranet at 16. Both of us learned the same lesson early — small teams ship faster when no one is gatekeeping. That's still the operating principle here."
Buyers, journalists, future hires — they all hit /about before they make any decision. And almost every founder leaves it as a half-finished placeholder for months.
Especially in B2B. The About page is the credibility check before they reply to your email. If it's empty, the email goes in the trash.
When a reporter is writing you up on a 90-minute deadline, they need bios, photos, and a one-line company descriptor in one place. They will not chase you for it.
Senior candidates evaluate the team before they evaluate the role. The About page is your hiring page in disguise.
From the same set of inputs — your team, photos, public profiles — you get the full About page plus five other surfaces where the same content needs to live. None of them are a separate effort.
Eight steps, four of them optional. The system pulls public-profile data from your team's footprint, ranks the achievements, and writes bios that sound like a person wrote them — because the source material was a real career.
Name, URL, tagline, stage, tone.
Eight options, from bootstrapped-scrappy to enterprise-credibility. Stage- and tone-matched.
Public profiles auto-pulled when you paste the URLs.
Upload headshots — backgrounds removed automatically. Or generate a group photo from individual headshots.
The system surfaces the 4-5 most impactful, recent, unique items per person. You edit, reorder, replace.
Seven conversational questions, optional but encouraged. Audio or text. Voice-matched to your existing public writing.
One click — six outputs ready.
Free subdomain or your own custom domain.
The default founder-bio writing approach has three failure modes. We designed around all three.
"Passionate operator with deep experience in growth." Reads like every other bio. We replace that with ranked, specific achievements — pulled from real career data, scored on impact, recency, and uniqueness.
The optional backstory questions surface what you'd actually tell a friend at a dinner over the resume points. Sonnet weaves the answers into the bio in your voice — not a copywriter's voice.
Mismatched headshots from different lighting setups make a serious team look amateur. Background removal plus an optional AI group photo unifies the visual story.
The Founder Den widget surfaces your About page's last-updated date and auto-suggests refreshes when major dossier signals change — new role, new company, new product.
One-time fees. No subscription. Pro+ subscribers get all tiers free as part of plan.
The Indie Hacker template was built for that. Single-founder, transparent revenue, build-in-public framing. Skip the group photo step.
It pulls from your team's public profiles via the dossier engine that powers our other tools. Every achievement is editable before publish. Nothing is published you didn't approve.
Yes — Pro+ tier and the $199 Full kit include custom-domain publishing. Standalone and Plus tiers ship to a free subdomain.
The Founder Den widget watches dossier signals (new role, new company, new product) and surfaces a "regenerate this section" suggestion. You decide whether to refresh.
Because that's roughly how long it takes to paste in 3-5 LinkedIn URLs, upload photos, click through the wizard, and publish. The actual generation runs in background while you click. The 12-minute number is for a typical 4-person founding team — solo operators ship in 5-7 minutes.
The free tools — sentiment analyzer, mention counter, comparison-card generator. Or the AI agents for ongoing brand intelligence. Or the sample dossier to see the engine that powers the achievement extraction.
Twelve minutes. Six outputs. Free for Pro+.
Start generating