Social Listening for Marketing Agencies
Agencies need to monitor multiple client brands simultaneously while finding new business. MentionFox's multi-client architecture and white-label reporting make it the agency's operating system for social listening.
Who this is for: Marketing agency owners, account managers, and new business teams.
Best platforms: Reddit, Twitter, LinkedIn, industry forums, G2, Trustpilot, ProductHunt.
Step-by-step workflow
- Set up each client — Add every client to the Clients page. MentionFox auto-researches each company and builds their Fox Den with competitive intel.
- Configure per-client auto-scans — Set different schedules per client: daily for high-priority accounts, weekly for maintenance clients.
- Run competitive scans — For each client, scan their competitors on review sites and social platforms to build battle cards and positioning recommendations.
- Generate white-label reports — Use the Reports tab to create branded monthly reports showing mentions found, sentiment trends, leads generated, and competitive insights.
- Find new agency clients — Scan for "need marketing agency", "looking for PR firm", "marketing help for [industry]" to find businesses actively looking for agencies.
- Build case studies — Use successful client results as case studies for your agency's marketing. "We found 47 leads for Client X in one month using social listening."
- Use Dealflow for client campaigns — Track leads per client campaign in Dealflow with separate batches named by client and campaign.
Industry-specific scan queries: "need marketing agency", "looking for PR firm", "[industry] marketing help", "agency recommendations for [category]"
Pro tips: White-label reports are your retention tool — they show tangible value every month. Run auto-scans daily for your biggest clients so reports always have fresh data.
Related resources: Full agency guide · Agency case studies · Agency Setup Guide
Quick steps
- Add each client to the Clients page with auto-research
- Configure per-client auto-scans with appropriate schedules
- Run competitive scans for battle cards and positioning
- Generate white-label reports monthly for client retention
- Scan for 'need marketing agency' to find new business leads
- Build case studies from successful client results
- Track leads per client campaign in Dealflow
