GEO Visibility & AI Search Optimization Playbook

AI search engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews now recommend products directly to users. If your product isn't being recommended, you're losing sales to competitors who are. This playbook shows how to monitor and improve your GEO (Generative Engine Optimization) visibility.

What this playbook does

Shows you how to check your AI visibility score, understand which LLMs recommend you (and which don't), generate a Fix Pack with actionable improvements, and implement changes that increase your AI recommendation rate.

Who it's for

Marketing teams, SEO specialists, and founders who want to be recommended by AI assistants when users ask about their product category.

Step-by-step workflow

1. Check your GEO Score — Go to any client's detail page → GEO tab. If no score exists, click "Auto-Generate Monitoring Prompts" to create the queries that AI platforms will be tested with.
2. Run a Quick Check (5 credits) — Select "Quick Check" and click "Run AI Check." MentionFox queries ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews with 50+ prompts about your category, then analyzes whether your product is mentioned.
3. Review your score — The GEO Score (0-100) breaks down into: Presence (how often you appear), Position (where you're ranked when mentioned), Sentiment (positive/negative characterization), and Accuracy (whether AI describes you correctly).
4. Analyze platform breakdown — See which LLMs recommend you and which don't. Maybe ChatGPT recommends you but Gemini doesn't — this tells you where to focus.
5. Run a Fix Pack (25 credits) — For actionable improvements, run the Fix Pack tier. This generates: FAQ entries for your website, JSON-LD schemas, an llms.txt file, forum reply drafts, quick wins, and a comparison table.
6. Implement quick wins — Start with the Quick Wins list — these are prioritized by impact and effort. Common quick wins: add FAQ schema markup, create an llms.txt file, answer unanswered Quora questions about your category.
7. Re-check monthly — GEO visibility changes slowly. Run monthly checks to track progress and identify new opportunities.

Pro tips

• The single highest-impact GEO action is creating an llms.txt file on your website — it directly tells AI crawlers about your product
• FAQ schema markup helps AI systems extract structured answers about your product
• Forum replies (especially on Reddit and Quora) influence AI recommendations because LLMs use these as training data

Related resources

• Full case studies: GEO Monitoring Case Studies
• Understanding scores: GEO Report explanation on Dashboard
• Fix Pack details: Run a Fix Pack from any client's GEO tab

Quick steps

1. Go to any client → GEO tab and click 'Auto-Generate Monitoring Prompts'
2. Run a Quick Check (5 credits) to get your GEO Score across 5 AI platforms
3. Review the score breakdown: Presence, Position, Sentiment, and Accuracy
4. Check which LLMs recommend you and which recommend competitors
5. Run a Fix Pack (25 credits) for actionable improvements
6. Implement Quick Wins: llms.txt, FAQ schemas, forum replies
7. Re-check monthly to track progress