Understanding Mentions
Every time MentionFox finds a conversation that matches one of your scans, it creates a mention record. Here is what each mention contains and how to interpret it.
Anatomy of a Mention
Each mention card in your feed shows:
- Title and snippet -- the headline or first lines of the post or comment where your keyword appeared.
- Platform icon -- Reddit, Quora, Twitter/X, Hacker News, Product Hunt, G2, Capterra, news sites, and more.
- Source URL -- click to open the original conversation in a new tab.
- Date found -- when MentionFox first detected the mention.
- Sentiment badge -- Positive, Neutral, or Negative.
- Relevance score -- a 0-100 number indicating how closely the mention relates to your brand or topic.
Sentiment Scoring
MentionFox uses AI to classify the emotional tone of each mention:
- Positive -- praise, recommendations, success stories, or excitement about your brand.
- Neutral -- factual references, comparisons without strong opinion, or informational posts.
- Negative -- complaints, frustration, bug reports, or unfavorable comparisons.
Sentiment is determined from the full context of the post, not just the sentence containing your keyword.
Relevance Score
Not every keyword match is useful. Someone mentioning "fox" in a wildlife subreddit is not the same as discussing your product. The relevance score accounts for:
- Whether the mention is about your specific brand or a generic use of the keyword.
- The context of the conversation (industry, topic, intent).
- Whether the author appears to be a potential buyer, existing customer, or unrelated party.
Tip: Focus on mentions with relevance 70+ for lead generation. Lower-relevance mentions are still useful for market research and trend tracking.
Foxtrails (Thread Leads)
When MentionFox finds a mention, it also scans the surrounding thread for other participants who might be leads. These are called Foxtrails. A single mention on Reddit might surface 3-5 people who expressed buying intent, asked for recommendations, or described a problem your product solves.
Mention Freshness
Mentions are sorted newest-first by default. Conversations move fast, especially on Reddit and Twitter. Responding within 24 hours dramatically increases engagement rates. MentionFox marks mentions older than 48 hours so you can prioritize fresh opportunities.
