Slack, Zapier & Webhook Integrations

Get MentionFox data flowing into the tools your team already uses. Set up real-time Slack alerts, build no-code Zapier automations, or connect any system using raw webhooks.

Slack Integration

Send mention alerts, scan summaries, and dossier notifications directly to a Slack channel.

Setup

1. Go to Settings > Integrations > Slack.
2. Click Connect to Slack. You will be redirected to Slack's OAuth screen.
3. Select the workspace and channel where you want MentionFox notifications.
4. Authorize the connection. You will be redirected back to MentionFox.
5. Configure which events trigger Slack messages:
   • New mentions -- every mention or only negative/positive sentiment
   • Scan completed -- summary of mentions found per scan
   • Dossier ready -- notification when a deep dossier finishes
   • Credits low -- warning when credits drop below your threshold
6. Click Save. A test message is sent to your channel to confirm everything works.

Zapier Integration

Connect MentionFox to 5,000+ apps through Zapier. Common automations include:

• New mention → Google Sheet row -- log every mention automatically
• Negative mention → PagerDuty alert -- escalate reputation risks
• Contact enriched → HubSpot contact update -- keep your CRM in sync
• Dossier ready → Email notification -- alert your sales team
• Dealflow stage change → Slack message -- keep the team updated

Setup

1. In Zapier, search for MentionFox (or use "Webhooks by Zapier" for a generic approach).
2. Option A -- Native Trigger: Select a MentionFox trigger event (e.g., "New Mention"). Authenticate with your MentionFox API key. Configure filters (client, platform, sentiment).
3. Option B -- Webhook Trigger: Create a "Webhooks by Zapier" trigger. Copy the webhook URL. Paste it into MentionFox at Settings > Integrations > Webhooks. Select the events you want forwarded.
4. Add your action step (Google Sheets, Slack, HubSpot, email, etc.).
5. Map MentionFox fields to the action. Test and enable your Zap.

Make (Integromat)

Make works the same way as Zapier's webhook approach:

1. In Make, create a new scenario with a Webhooks module as the trigger.
2. Copy the generated URL and add it in MentionFox's webhook settings.
3. Select events to forward. MentionFox sends a test payload so Make can parse the data structure.
4. Build your automation flow with the parsed fields.

Raw Webhooks

For custom integrations, use MentionFox webhooks directly. Your server receives JSON payloads via HTTPS POST whenever selected events occur.

1. Go to Settings > Integrations > Webhooks.
2. Click Add Webhook.
3. Enter your HTTPS endpoint URL.
4. Select events (scan.completed, mention.new, contact.enriched, etc.).
5. Optionally add a signing secret for HMAC-SHA256 payload verification.
6. Save. A test ping is sent to confirm your endpoint responds with HTTP 200.

For full webhook event details, payload formats, and retry policies, see Webhooks documentation.

Troubleshooting

• Slack messages not arriving? Check that the bot has permission to post in the selected channel. Re-authorize if your workspace admin changed permissions.
• Zapier trigger not firing? Verify your webhook URL is correct in MentionFox settings. Check the Zapier task history for errors.
• Webhook deliveries failing? Your endpoint must return HTTP 200 within 10 seconds. Check the delivery log at Settings > Integrations > Webhooks for error details.