Outreach Sequences
Sequences let you automate multi-step email outreach for Dealflow leads. Each sequence is a series of timed emails that stop automatically when the lead replies.
Creating a Sequence
- Go to Dealflow > Sequences.
- Click New Sequence.
- Give it a name (e.g., "Reddit Lead - SaaS Buyer").
- Add steps. Each step has a subject line, body, and a delay (days after the previous step).
- Save the sequence. It is now available to attach to any lead.
Foxify Tokens
MentionFox's Foxify engine replaces placeholder tokens in your email templates with real data from the lead's dossier. Available tokens include:
{{first_name}} -- the lead's first name.{{company}} -- their company name.{{job_title}} -- their role or title.{{mention_snippet}} -- a short excerpt from the original mention that surfaced them.{{platform}} -- the platform where you found them (Reddit, Quora, etc.).{{pain_point}} -- an AI-detected pain point from their post.{{competitor}} -- the competitor they mentioned or currently use.
Tip: The most effective cold emails reference the exact conversation where you found the lead. Use {{mention_snippet}} and {{platform}} to show you are not blasting a generic list.
Enrolling Leads
To enroll a lead in a sequence:
- Open the lead detail drawer in Dealflow.
- Click Start Sequence.
- Choose a sequence from your saved templates.
- Preview the first email with tokens replaced. Adjust if needed.
- Confirm. The first email sends immediately (or at the scheduled time), and follow-ups queue automatically.
Auto-Stop on Reply
When a lead replies to any email in the sequence, the remaining steps are paused automatically. The lead's stage updates to "Engaged" and you get a notification so you can continue the conversation personally.
Sequence Analytics
Track open rates, reply rates, and bounce rates for each sequence step. Use this data to refine your messaging:
- Low open rate on step 1? Rewrite the subject line.
- Opens but no replies? The body needs a stronger hook or clearer CTA.
- High reply rate on step 3? Consider making that your step 1.
Best Practices
- Keep sequences to 3-4 steps. More than that and you risk annoying the lead.
- Space steps 2-3 business days apart.
- Make each follow-up add new value (a case study, a relevant stat, a specific suggestion) rather than just "checking in."
- Always reference the original social conversation. It is your unfair advantage over every other cold emailer.
