Dealflow Overview
Dealflow is where mentions become revenue. It is a lightweight CRM purpose-built for social-listening-sourced leads, so you never need to copy-paste between your monitoring tool and your sales pipeline.
How Leads Enter Dealflow
Leads arrive in Dealflow through several paths:
- From Mentions -- click "Add to Dealflow" on any mention card to create a lead from the post author.
- From Foxtrails -- thread participants who show buying intent are surfaced as Foxtrail leads. Add them with one click.
- From People Finder -- search for a specific person and send them directly to Dealflow.
- Manual entry -- click "New Lead" and type in a name, email, or company.
Pipeline Stages
Every lead moves through these stages:
- New -- just entered the pipeline. No outreach yet.
- Contacted -- you have sent the first message (email, DM, or platform reply).
- Engaged -- the lead replied or showed further interest.
- Qualified -- confirmed fit: budget, authority, need, and timeline check out.
- Closed Won -- deal signed. Revenue attributed to MentionFox sourcing.
- Closed Lost -- did not convert. Stored for future re-engagement.
Drag and drop leads between columns, or change the stage from the lead detail drawer.
Lead Cards
Each card in the pipeline shows:
- Name and company (enriched automatically when possible).
- Source platform and original mention snippet.
- Sentiment of the original mention.
- Days in current stage -- stale leads are highlighted so nothing falls through the cracks.
Tip: Sort by "Days in Stage" to find leads that need attention. A lead sitting in "Contacted" for more than 5 days probably needs a follow-up or should be moved to Closed Lost.
Enrichment on Entry
When a lead is created, MentionFox automatically runs a light enrichment pass to resolve the person's real name, email, company, job title, and social profiles from their platform username. You can upgrade to a full dossier at any time from the lead detail view.
Attribution Tracking
Every Dealflow lead retains a link back to the mention or scan that sourced it. This lets you measure which scans, keywords, and platforms generate the most revenue -- critical data for optimizing your monitoring strategy.
